## Posts of four or more lines got reliably more bookmarks than the same creator's other posts in 5 of 12 accounts and fewer in none.
The median gap was +44%. Posts over 280 characters got reliably more bookmarks in 5 of 12 accounts, median +71%. Bookmarks are rare to begin with: 70% of the posts got none.
### A post meant to be kept needs something to keep: steps, a list, or what you measured.
- Four or more lines.
- Longer than 280 characters.
- A how-to, a list, or a finding you measured.
What you can try now: [Check the post is past 280 characters before you publish it](/tools/twitter/character-counter).
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## Question posts got reliably fewer bookmarks in 3 of 12 accounts and more in none.
People answer questions. They keep something else. The same question posts that were saved less got reliably more replies in 8 of 13 accounts.
### A post meant to start a conversation can be a short question and will rarely be saved.
- A question, if you want replies.
- Steps or a list, if you want a bookmark.
- One job per post.
What you can try now: [Draft the version a reader can use later, with the steps written out](/tools/twitter/post-ideas-generator).
Posts of four or more lines got reliably more bookmarks than the same creator's other posts in 5 of 12 accounts and fewer in none.
Posts of four or more lines got reliably more bookmarks in 5 of 12 accounts and fewer in none.
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