## End the caption with a specific question, not a generic one.
"What do you think?" gets almost nothing. "Would you rather I post more of the process or more of the finished pieces?" gets replies, because it's easy to answer in five words.
### A specific question makes the person feel consulted rather than surveyed.
- "What do you think?" gets almost nothing.
- A choice between the process and the finished pieces.
- Easy to answer in five words.
What you can try now: [End the caption with a question someone can answer in five words](/tools/instagram/caption-generator).
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## Early comment velocity is one of the strongest early signals.
Reply to every comment in the first 60 minutes.
### Instagram uses that velocity to decide whether to keep showing your post.
- Reply to every comment.
- The first 60 minutes.
- Early comment velocity.
What you can try now: [Draft the reply you will send in the first 60 minutes](/tools/instagram/comment-generator).
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## 40 likes and 15 saves will often outperform 400 likes and 2 saves.
A post with 40 likes and 15 saves will often outperform a post with 400 likes and 2 saves in the following days.
### Saves signal this is useful, show it to more people.
- 40 likes and 15 saves.
- 400 likes and 2 saves.
- The following days are when the save keeps the post moving.
What you can try now: [Read the save count next to the like count](/tools/instagram/save-rate-calculator).
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## Track saves and shares weekly, not the daily like count.
Track saves and shares weekly, not daily likes.
### The week is the window, and the daily like count is the wrong chart.
- Saves for the week.
- Shares for the week.
- Not the daily like count.
What you can try now: [Add the week's likes, comments, saves, and shares into one rate](/tools/instagram/engagement-rate-calculator).
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## Timing optimises a good post that people already want to keep.
Timing optimises a good post.
### The hour helps the post that is already worth a save or a reply.
- Timing optimises a good post.
- A weak post does not become good because the hour was right.
- Put the strong post in front of people who are already there.
What you can try now: [Post the strong one when the audience is already scrolling](/tools/instagram/best-time-to-post).