## Tweets with external links get 30-50% fewer impressions because they send users off-platform.
Post your link in a reply to your main tweet instead. Native video performs better than a link out.
### Video content gets the highest impressions in 2026.
- Native video, not a link to a video elsewhere.
- Captions, because most people watch without sound.
- A hook in the first 3 seconds, and a clip under 2 minutes.
What you can try now: [Write the post so the link sits in the reply, not in the post](/tools/twitter/post-generator).
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## Use 1-2 hashtags maximum. 3 or more looks spammy and reduces impressions.
Tuesday and Thursday at 9 AM EST are named as the highest impression windows, and Wednesday at 9 AM EST as the peak engagement window. Post when your own followers are active.
### The first 30 to 60 minutes is critical.
- One or two hashtags.
- A reply with something useful in the first hour under a larger post.
- No generic line that only says the post was good.
What you can try now: [Pick one or two tags, and skip the generic ones](/tools/twitter/hashtag-generator).