Getting more likes and retweets on Twitter is not one skill.

## A post about what your followers care about beats a sharper post about something they do not. The single biggest lever is topic fit, and you do not have to guess at it. Your followers already tell you what they care about through what they post. ### The most useful signals are often the specific ones. - A tool your audience keeps naming. - A niche community. - A role that shows up again and again. What you can try now: [Draft the next post on a topic your followers already talk about](/tools/twitter/post-ideas-generator). --- ## A post about the right subject, written in flat corporate phrasing, still underperforms, because people reshare things that sound like a human wrote them. Template phrasing gets scrolled past, while posts that sound like a person get reactions. ### Topic fit gets a post read. Voice gets it reshared. - Writing every post in a strong voice is slow. - Slow drafting quietly kills the cadence. - Posts that sound like a person get reactions. What you can try now: [Draft the post so it sounds like your past posts](/tools/twitter/post-generator). --- ## A well-targeted topic makes the reply prompt land, because people answer questions about subjects they care about. Add one engagement prompt at the end of the post, like a question, so replies have an obvious opening. ### Closing every post instead of opening one leaves nobody a reason to reply. - A question. - A stance. - The followers who already reshare you give each new post its first lift. What you can try now: [Add one question so someone has a reason to answer](/tools/twitter/reply-generator).

Next steps

• X like exchange