The best way to get saves on Instagram is to share educational information

## Users are more likely to save posts that are evergreen, informative, and educational. The best way to get saves on Instagram is to share educational information like recipe walkthroughs with a voiceover, behind-the-scenes content, helpful tips, shopping trips, and engaging quotes. A save on Instagram is when a user bookmarks a post so they can find it and reference it later. ### Think of Instagram saves like a bookmark. - Share a walkthrough, a tip, or a quote the reader will want again. - Ask whether you would bookmark this post for later. - Consistently posting these kinds of posts leads to growth in engagement. What you can try now: [Draft an educational post someone will open again](/tools/instagram/post-ideas-generator). --- ## Certain formats earn saves almost automatically, because they are built to be returned to. Steps and how-tos, where someone wants the instructions for later. Checklists they can work through. Frameworks, resource lists, scripts, and templates. ### Anything that answers "I will need this again" gets the save. - Steps and how-tos someone will follow later. - Checklists they can work through. - Resource lists, scripts, and templates. What you can try now: [Turn the checklist into a carousel people return to](/tools/instagram/carousel-maker). --- ## Sometimes, getting more saves on your posts is as easy as asking for it. You can be straightforward and short in your caption with a line like "Save it for Later!" Adding text like "save this post for later" or "bookmark this post" in your caption can really boost those Instagram saves. ### A clear, specific prompt lifts your save rate immediately. - Save this post for later. - Bookmark this post to make this recipe at any time. - Save this so you have it when you need it. What you can try now: [End the caption with save this for later](/tools/instagram/caption-generator). --- ## If you are chasing views, you are watching the wrong number. Roughly one save per hundred views. Roughly one share per hundred views. When those climb above that, you are usually looking at content about to take off. ### If you are getting big views but the saves are flat, the content reached people but did not move them. - Roughly one save per hundred views. - Roughly one share per hundred views. - Big views with flat saves mean the content did not move them. What you can try now: [Compare saves with views before you call it a win](/tools/instagram/save-rate-calculator).

Next steps

• Instagram pods for saves